Coca-Cola, Michael Jordan and Star Wars Amongst Companies Leading the Licensing Race

According to License Global magazine's research, global retail sales of licensed merchandise and services grew to $280.3 billion USD in 2018 with no sign of slowing down. On that note, the publication recently announced its third annual "The Influentials" report, which honors 40 companies - both historical and modern - that have had the greatest influence when expanding brands to reach multiple product categories - think collaborations of all types, from footwear to toys. Below are 10 companies ...